The Indie Road

Sometimes we forget the simple beginnings that our favorite bands came from or that the phrase “indie band” doesn’t always refer to a specific genre of music. The Indie Road campaign was created to change that.

It showcased the journey that some artists have taken to superstardom and encouraged listeners to go discover new acts in their area. It also promoted A2IM and it’s members as tastemakers within the industry by showcasing some of the biggest acts they have released onto the world.

Print ad mocks for two independent artists, The Black Keys and Spoon. 

Second style print ad mocks for two independent artists, Nirvana and Bad Religion.

One minute commercial script.

(Top) Opening video to the web experience. (Bottom) Ending call to action.

View live experience here.