DESIGNER + MARKETER
I collaborated with Hip Hop artist & activist B.Dolan the creation of merchandise like the #MRAA hat that ‘broke the internet’ and the special edition pizza box set for his live album ‘We Show Up’
Hat and included postcard asking buyers to post photos of themselves in the hat on social media on August 4th with the hashtag #MakeRacistsAfraidAgain.
Numerous high profile celebrities and hundreds of fans participated. Not only did the hashtag and hat go viral, but it was sold out for weeks following the event.